Greetings from 17 Albert Studios
For me, branding and naming have always been the most challenging aspects of marketing. It’s how a product/service is going to be explained, sold and distributed during its lifecycle. It must reflect the providers values, product promise and functionality. It’s like naming a person. It’s hard!
When looking for a name for my blog, I reflected on what I wanted this to be. Herein lies the fun. It’s time to focus, be specific and expressive. I zeroed in on the Miranda Lambert song, The House that Built Me .. feel free to listen…
My daughter, Devin initially shared it with me. As we listened together during the torturous ride to Tallahassee, it made us smile, laugh and OK, we got tad teary. It was the perfect soundtrack to where our relationship was and highlighted the place where we felt safe, secure and free. For Devin, it was her childhood home in Roswell (GA).. a really cool house highlighted by a big rocking chair friendly front porch on a recessed wooded lot. As she shared her happiest memories, I got nostalgic for my own home. I was fortunate to have an idyllic childhood; lots of kids, bicycles, collecting lightening bugs in summertime. Raised by very well-intended, strict parents, I was encouraged to be curious, read, study, discuss and explore. Eureka… these are the same attributes I want for my blog, my product. Some other family lives there now. It may be their house, but it will always be my home.Those are my handprints in the sidewalk cement.
Hence – I wanted to create a safe place to express ideas, be curious and explore the world… I’m calling it the House that Built Me, albeit a virtual one: 17 Albert.
I hope you join me and discover your voice. There are so many issues facing us today that it is almost impossible to sit on the sidelines and be quiet. The world is changing and it’s going to keep evolving with or without us. My goal is to make these changes, opportunities understandable so we can make decisions on how we want to life. And we should have some fun too..
